The revival of a sheet-metal workshop
How we took over JD Limarija with its old site in a few weeks and turned it into a recognizable brand, from the van and the workshop to work uniforms, that today receives inquiries from Google search every day
The starting point
We took over JD Limarija just a few weeks ago. The firm had knowledge, quality and fair prices, but from the outside it looked like any other. The old site stood still, the van was bare, the workshop unmarked, and people learned about the work exclusively through word of mouth.
Our task was clear. To take a good but invisible firm and, in a short time, turn it into a brand that is recognized on the street and found on Google. We started from the site we took over, then step by step branded everything the client sees, from the phone screen to the van in front of the house.
The problem we solved
A good firm that no one noticed. Business came only through referrals, so growth depended on luck and other people's words. Without a recognizable identity, without visibility on the street and without a single inquiry from search, JD Limarija was invisible to everyone who was looking for a sheet-metal worker but did not know it existed.
Our approach
We set up a brand that looks serious and reliable at every touchpoint. We took over and refreshed the site, built a complete visual identity, and then carried that identity into the physical world: we branded the van, the workshop and work uniforms. In parallel, we set up local SEO and a Google profile, so the firm no longer depends on referrals; people find it themselves at the moment of need.
Step by step to transformation
Site takeover and brand foundations
We took over the existing site and immediately put it in order, while in parallel defining the visual identity: a logo, colors and tone that exude the reliability of the craft and the seriousness of a firm that is trusted.
Van branding
The first van received complete graphics with the logo, activity and contact. From that day, every drive through the city became a moving billboard that builds recognition completely free.
Workshop and work uniforms
We branded the workshop and equipped the team with work uniforms bearing the logo. The firm now looks unified and professional, from the sign on the workshop to every worker in the field, and clients feel that trust before they say the first word.
Local SEO and visibility
We set up a Google Business profile, local SEO and optimized service pages. The firm now appears when someone nearby searches for a sheet-metal worker, so inquiries start arriving directly from search, without paid ads.
Visual identity
We built the identity so it looks expensive and stays recognizable on every material. The same color, the same logo and the same tone, from the phone screen to the van in front of the client's house.
Color palette
Typography
Logo and visual identity
A logo that reads clearly both from a moving van and from a phone screen, with an accompanying system of colors and typography.
Van branding
Complete graphics on the vehicle with the logo, activity and contact. Every drive through the city builds recognition.
Workshop and sign
A branded workshop and entrance sign that give the firm the seriousness of a permanent, established address.
Work uniforms
Workers in uniform work clothes bearing the logo. A professional impression in the field that builds trust before the conversation.
Top of search, without ads
The brand catches the eye, but business today starts on Google. That is why we immediately set up local SEO and a Google profile, so JD Limarija is found by people who are looking for sheet-metal services nearby.
Keyword positions
Organic traffic growth
Already in the first weeks local visibility began to rise, and with it the inquiries. Most importantly, those inquiries come for free from search, every day, just as with Stečaj.rs, without a single dinar spent on ads.
A few weeks ago no one knew we existed. Today they recognize us by the van, and clients find us themselves on Google.
All in one place
Where they are today
In just a few weeks JD Limarija went from an invisible firm to a recognizable brand that is seen on the street and found online. The transformation is still in progress, but the results can already be felt in the daily inquiries.
This is proof that a good firm does not have to wait years for word to spread. With the right brand and local SEO, trust and visibility can be built quickly, and business begins to come on its own.
“When I took over the business, no one knew me. Within a few weeks people recognize me by the logo on the van, and I also get calls from people who found me on Google. It feels as if the firm was born again.”
See the projects that made this possible
Every result rests on concrete work. Dive deeper into the brand, site and campaigns behind these numbers.
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