Business Transformation
How professional branding and a website transformed a company with 30 years of tradition
The starting point
Pneumatik Putinci is a company with over 30 years of experience and a reputation built slowly, through satisfied clients and their referrals. Knowledge and quality were never in question. The problem was that all of it remained invisible to every new customer who did not already know the firm.
Our task was to finally translate those thirty years of value into the digital world. To give a company that had long lived on trust earned in person an identity and a site that build the same trust with those who reach it for the first time, through Google search.
The problem we solved
A company with over 30 years of experience and an outstanding reputation among its existing clients had no online presence whatsoever. New clients could only find it through referrals, so growth depended on luck and other people's words, not on a clear, repeatable strategy. At a time when customers increasingly check a firm online first, that invisibility meant lost business every month.
Our approach
We carried out a complete rebranding that respects tradition but communicates modern professionalism. In parallel, we built a site optimized for local search and conversions, with clear calls to action and an inquiry generation system. We connected everything with local SEO and a Google profile, so the firm no longer waits for a referral; new clients find it themselves at the exact moment of need.
Step by step to transformation
Analysis and positioning
Through conversations with the owner and long-standing clients we drew out the essence of the firm: reliability, experience and a fair relationship. We turned that into a clear positioning on which everything else rests.
Rebranding and visual identity
We refreshed the logo, colors and typography so they join three decades of tradition with a modern, serious presence. An identity that stands equally well on the sign in front of the firm and on a phone screen.
Building a conversion-oriented site
We built a fast, mobile site with a clear display of services, a gallery of work and contact at every step. Each page leads the visitor naturally toward a call or inquiry.
Local SEO and launch
We set up a Google Business profile and local SEO, so the firm now appears at the top when someone nearby searches for its services. Since launch, we track where every inquiry comes from.
Visual identity
We built the identity so that at first glance it conveys experience and reliability, while staying modern. The goal was for a company that has existed for decades to finally look as serious as it truly is.
Color palette
Typography
Logo and mark
A strong, legible mark that stands well both on the sign in front of the firm and on small materials, with a clear message about the activity.
Sign and space
A branded entrance and space that give the firm the look of an established address trusted without a second thought.
Company materials
Business cards, invoices and accompanying materials in a single style that makes every contact with the firm consistent.
Site and online presence
The same visual language carried over to the site and the Google profile, so the firm looks equally serious in person and online.
Top of search, without ads
Business today starts on Google. That is why we immediately set up local SEO and a Google profile, so Pneumatik Putinci is found by people who are looking for its services nearby, not only by those who have already heard of the firm.
Keyword positions
Organic traffic growth
In just two months, local visibility grew from zero to the top of search for key terms, and with it the number of inquiries. Those inquiries come for free from Google search, every day, without a single dinar spent on ads.
In two months a thirty-year-old company gained a presence it did not have in the previous twenty. The experience was always there; it just had to be made visible.
All in one place
Where they are today
Pneumatik Putinci today no longer depends solely on referrals. New clients find the firm on Google, and the site and identity work for it non-stop, even when the shop is closed.
This is proof that years of experience and a good reputation gain their real power only when they become visible. With the right brand and local SEO, thirty years of tradition finally deliver the results it deserves.
“I worked for 30 years without a site and thought we did not need one. Within 2 months of launching the site we had more new clients than in the whole previous year.”
See the projects that made this possible
Every result rests on concrete work. Dive deeper into the brand, site and campaigns behind these numbers.
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