A brand book is the complete documentation of your visual identity and the rules for using the brand. A consistent presentation at every customer touchpoint.
Brand books created
Average number of pages
Week to create
Coverage across all channels
These are the problems we see every week with new clients.
Employees, agencies and print shops improvise, so every material looks different.
On one material it is blue, on another dark blue, on a third purple: there is no standard.
Every new agency or designer interprets the brand their own way: without documentation there is no consistency.
The logo is in five different folders, no one knows which is the final version, and the fonts are lost.
Precisely defined dimensions, protected zones, and permitted and prohibited uses.
Primary and secondary tones with codes for print, web and digital materials.
Examples of use on business cards, documents, vehicles, uniforms and digital channels.
Guidelines for writing copy that reflects the brand, from emails to social media posts.
Every project follows a proven methodology that guarantees results
We gather all existing brand elements and materials.
We define rules for each element: logo, colors, fonts, photography.
We create a visually attractive document that is easy to use.
We hand over the final brand book with application guidelines.
Yes, even a small company benefits from a consistent brand. A brand book helps everyone who works with your brand know how to use it correctly.
You receive a digital brand book in PDF format, plus all the source files for each element in vector and web formats.
Usually 1 to 2 weeks if you already have a visual identity. If we are building the identity from scratch, the brand book is created as the final step of that process.
A basic brand book (20 to 30 pages: logo rules, colors, typography) starts at 399€. A comprehensive one (50+ pages with templates for every channel, photographic style, illustrations and brand voice) from 899€.
Logo variants and protected zones, the color palette (HEX/RGB/CMYK/Pantone), typography (primary/secondary fonts + fallbacks), photographic style, iconography, tone of communication, email templates, Instagram/LinkedIn templates, and 'do/don't' examples of incorrect use.
Yes, we send you the source file (Figma or InDesign) that you can update yourself. For larger changes (adding a new product, a sub-brand, new channels) we offer hourly updates (45€/h) or an annual retainer for ongoing maintenance.
Contact us today for a free consultation. We will discuss your goals and propose the best solution for your business.